Everyday ideas, built with sweet action.

Independent labStart with a goal. Work backwards. Share it once we can’t stop using it.
01Focus app · Android, iOS soon Lock in. Stay in. Mute 02Daily puzzle · iPhone, in testing Fifty-five wells. Twelve figures. No well left empty. Zenith 03Key keeper · iPhone, in testing Never wonder what a key opens again. That Key
About the lab

Sweet Action Labs is more than games. We take ideas from our daily lives and experiences and bring them to life. We aren’t professional coders: every project starts with a goal, and we work backwards to what it takes to get there. We prototype, fix, learn, drop what isn’t working and chase what shows promise.

A project is ready to share when it becomes something we use every day.

01Start with the goalWe decide what it should do first, then work out how to build it.
02Prototype, fix, learnWe build early, test on ourselves and keep going until it works.
03Drop what stallsCutting weak ideas leaves room for the promising ones.